Sr. Research Specialist in Toronto

at Spin Master Careers

Date Posted: 6/27/2019

Job Snapshot

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Job Description

Senior Research Specialist, Consumer Insights – Toronto

Are you a kid at heart (with mad research skills) looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds-and that's why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

Successful applicant will be expected to build annual research plans working with heads of Marketing, Design, Entertainment, Licensing, Acquisitions, Creative Services, Digital Marketing, etc. This position reports to the Senior Director, Consumer Insights and is expected to work collaboratively within and outside of team to offer best in class global solutions.

What we can expect from you:

  • Perform role of internal Insight expert and voice of the consumer
  • Plan and implement research programs that support the GBU in their strategic initiatives, product development, and marketing programs
  • Conduct research analysis to identify patterns of behavior and emotion to develop fresh insights and to understand what is strategically important
  • Assist in the development and facilitation of play labs and other child-facing qualitative research opportunities
  • Present and champion key insights, findings, and ideas
  • Manage vendor relationships, providing RFPS, briefs, and negotiating work terms, costs and outcomes
  • Participate in internal brainstorming for best in class methodology solutions
  • Stays abreast of consumer, shopper, retail, market trends as well as marketing strategies
  • Attend a variety of meetings as the “voice of the consumer” being confident in your body of knowledge, methodological recommendations and understandings of the larger picture  

Job Requirements

Who’s a good fit for this team:

  • Demonstrated experience provided full service research; from proposal, implementation, analysis and reporting
  • Strong project management skills
  • Demonstrate passion, curiosity and a strong interest in understanding human behavior, especially that of children and the family dynamic
  • Strong self awareness and self confidence to work in a fast paced, fun and ambitious environment
  • Ability to work independently and collaboratively
  • Direct experience in the following fields would be an asset: agency, CPG, Children’s toy or entertainment, Research supplier
  • Must have the flexibility and willingness to travel within North America on a regular basis (15% travel should be expected)


You should apply if you have the following:

  • Minimum Bachelor’s degree in Marketing, Anthropology, Consumer Insight, Advertising or related field. Master’s degree is an asset.
  • 2-3 years’ experience in primary market research, employing a variety of qualitative and quantitative methodologies
  • A minimum of 2-3 years' experience working in the toy industry, consultancy, advertising agency and/or organizations in marketing and/or consulting roles

 What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.

We do appreciate all interest; however only those selected for interview will be contacted.