Sr. Manager, PR in San Francisco, CA

at Spin Master Careers

Date Posted: 3/5/2018

Job Snapshot

Job Description

Job Title:           Manager, PR- Toca Boca

Reporting to:    Sr. Manager, Marketing

Location:           San Francisco, CA


About Spin Master


Spin Master (TSX:TOY; is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Meccano®, and 2017 Toys of the Year, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2002, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations with 21 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,500 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.

Job Overview:

Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can dream up.

In order to spread the word about our brand and world-class products, we're currently looking for a Senior PR Manager to join our marketing team in San Francisco.



Job Responsibilities: 

 Work closely with Toca Boca’s integrated marketing team to support a number of cross functional projects across partnerships, brand, and product
● Responsible for the creation and execution of the Public Relations strategy within the Marketing team
● Responsible for day-to-day PR activities, crafting and telling stories about Toca Boca, its products and values, maintaining relationships with key media, and handling inbound media requests
● Lead the OKR setting process for your subject area each quarter, and track progress against achieving those goals
● Develop project budget estimates, with detailed scope and assumptions, and work with your team lead to get all budgets approved

● Participates in the planning and execution of branding efforts in conjunction with the marketing team, and Toca Boca’s senior leadership
● Manage day-to-day of our external PR agency— ensuring they have everything they need to help tell Toca Boca’s story far and wide
● Work with C-level executives as a trusted communications advisor, including the COO and CCO
● Develop messaging and talking points to prepare internal spokespeople for media briefings and speaking opportunities
● Prepare and maintain corporate background materials and company information for internal and external

Job Requirements


 6-7 years of Public Relations experience in consumer and tech PR with a demonstrated track record of driving results. A combination of agency and in-house is strongly preferred
● A creative self-starter, who is excited to work on an integrated marketing team at a passionate, design-driven company
● Both strong experience with earned media and an understanding of how paid, owned and earned media can work together to tell a cohesive story
● Extensive experience in media relations, public relations writing, project management, strategic planning and coordination of media tours/events


All Internal applications / referrals, please contact your Talent Acquisition Specialist @ Spin Master.


While applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.


We do appreciate all interest; however only those selected for interview will be contacted.