Specialist, Digital Marketing & Social Media in Toronto

at Spin Master Careers

Date Posted: 10/11/2019

Job Snapshot

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Job Description

*Specialist, Digital Marketing & Social Media – Toronto*

Are you looking to further your career with an industry leading, global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.  

The Role:

Spin Master is looking for an out-of-the-box thinker who enjoys spending time online and exploring the world of digital marketing. Do you spend your spare time on Facebook/Instagram, blogging or reading up on the newest social trends? Spin Master prides itself on its fun and innovative culture and is looking for a team member that is self-motivated and curious. If this sounds like you, we have a position open on the Spin Master Digital Team.


  • Play with toys, have fun and be part of a team that creates exciting digital & social media campaigns 
  • You will work closely with the Senior Manager, Digital and Social Media Execution and will be responsible for assisting with the launch of social media campaigns across various brands and working with multiple teams to create specialized content.
  • Establish social media strategies and ensure timely execution of social campaigns and initiatives
  • Set cadence of delivery times, build out audience segmentations, manage the social calendar and communication for all campaigns
  • Work closely with the Digital Marketing Managers and in-house creative teams to coordinate production of creative and copy for paid advertisements on Facebook and Instagram.
  • Work collaboratively with the external media partners, and internal marketing teams to execute day – to – day development of social media campaigns. This includes setup and ongoing management of all paid social media campaigns on various channels, including but not limited to Facebook, Instagram, Pinterest.
  • Research and benchmark against market/competitors in order to develop competitive edge and provide recommendations based on strategic insights and learnings
  • Monitor and report on performance of all social media campaigns against goals (ROI and KPIs) using Google AdWords and provide actionable insights and recommendations for future improvements
  • Develop strategies to improve view through and click rates across all of our campaigns.
  • Collaborate with the social media community managers to ensure paid social content is integrated into the organic content calendar.
  • Responsible for collaborating with internal and external stakeholder to optimize your social campaigns while they are live. This will include checking in with the marketing team to gain alignment on creative content and any strategy changes.
  • Seek out and explore new developments in the social media landscape to find ways to more effectively and efficiently deliver communication and business objectives, including social media, blogs, user generated content outlets and other relevant social channels. 

Job Requirements


Who’s a good fit for this role:

  • Exceptional written, verbal and presentation skills 
  • Demonstrated ability to effectively work on multiple projects and prioritize work without missing critical deadlines 
  • Ability to both adapt to and manage changing priorities independently in a fast-paced environment 
  • Excellent interpersonal skills and ability to work effectively with people at all levels within a team environment 
  • Proven ability to do whatever it takes to get the job done while continuously taking initiative and pushing projects forward under tight deadline
  • Most importantly, you like to learn, have fun and play!


You should apply if you have the following:

  • You have a Marketing or Communications Degree, or equivalent and relevant experience
  • 1-3 years marketing experience in a new product-oriented industry or an agency, preferably working with toy, entertainment, fashion, or other pop culture product industries. 
  • You know what SEM, SEO, SMM, CRM, CTR, CPV and VTR mean 
  • You have some experience in search, social media, website, mobile, apps and display advertising campaigns 
  • Strong hands on experience using Facebook Business Manager and Google AdWords
  • You like to stay up-to-date with the latest trends and best practices in online marketing and measurement 
  • You are comfortable creating presentation decks. This will include organizing campaign data and presenting campaign wrap up reports
  • You have a keen understanding of brand strategy, digital research and meaningful insights and how they apply to social media campaigns
  • You have experience and understanding of budget management, invoicing and are comfortable with accounting nomenclature
  • Paid social media management at an agency is an asset

 What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.