Social Media Community Specialist in Toronto

at Spin Master Careers

Date Posted: 6/29/2018

Job Snapshot

  • Employee Type:
  • Location:
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Social Media Community Specialist -- Toronto

Are you looking to further your career with an industry leading, global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.  

The Role: 

Do you live and breathe social every day, all day? Is building social community so ingrained you just can’t stop? Do you take pride in your social listening and social engagement skills? Spin Master is looking for a highly a motivated and creative self-starter with experience and fanatical passion for social media and community management.  

Content management: 

  • Create and manage content via content calendar, develop content pillars and tent pole events
  • Curate, amplify and repost positive media, partner content, and UGC
  • Schedule and post for Air Hogs & Meccano brands as well as Spin Master corporate social channels
  • Integrate marketing initiatives with retailer activations including ecomm, and our Direct to Consumer website, amplifying a clear path to purchase
  • Strategically repurpose content created from Creative Team (where appropriate for channel)
  • Maintaining consistent social tone, persona and visual look/feel
  • Execute strategic fan engagement contests, encourage UGC
  • Collaborating with and support brand team in briefing internal creative team on social assets

 Community management 

  • Day-to-day community management, moderation, monitoring and responding to comments, questions, and brand hashtags across social channels (organic and paid), review sites, ecomm reviews and D2C reviews
  • Provide on-site activation support for events (example: retail) 

Analytics and reporting 

  • Report on monthly analytics and key learnings for both organic and paid social, recommend ways to improve content, posting schedule, if hitting KPIs, etc.

Social Care & Crisis Management 

  • Assist with managing Social Customer Care team and supporting day-to-day moderation
  • Help with crafting responses regarding crisis management and liaising Social Customer Care team with brand to mitigate negative media buzz
  • Point of contact for any negative buzz/social feedback 

Job Requirements

Who’s a good fit for this team:

  • A strong communicator, because, well, that's the the job!
  • Someone who has superior attention to detail and organizational skills with the ability to deliver high quality, creative work, multi-task and manage deadlines.
  • A team player, able to work collaboratively cross-department and communicate with management.


  • 2+ years’ experience in social media strategy, execution and community management
  • Bachelors and/or post-graduate degree in Communications, Marketing, Advertising, Media Studies or a related field.
  • In-depth knowledge and understanding of social community platforms and best practices, with a passion for staying current on communications, social and content marketing trends.
  • Experience working on strategy development for social activations.
  • Knowledge of social listening tools (Sysomos, Facebook Insights, etc.) and paid advertising on social
  • Experience with graphic design tools (Photoshop, Illustrator), video editing tools (iMovie maker, etc.) an asset.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.

We do appreciate all interest; however only those selected for interview will be contacted.