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Shopper Marketing Manager in Mexico City

at Spin Master Careers

Date Posted: 1/7/2019

Job Snapshot

  • Employee Type:
  • Location:
    Mexico City
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

*Shopper Marketing Manager* Mexico City

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

The Shopper Marketing Manager is a key member of the marketing team that will lead planning, execution, and measure of strategic shopper marketing initiatives across traditional and e-commerce channels. In this role, you will be providing innovative and best-in-class POS solutions to increase Brand Awareness and drive consumption. In addition, you will interact with multiple levels of internal and external partners to develop a best-in-class POS strategy and will execute the tactics to support business objectives and the overall Marketing Strategy.

  • Collaborate with Marketing Manager for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions.
  • Primary ownership of the Spin Master brands in-store look and feel in the Mexican market and be the Trade Marketing consultant and ambassador for internal and external stakeholders
  • Manage the point of sales material (including budget, logistics, distribution, assortment, etc) by finding the most efficient solutions and making store check.
  • Plan, manage, and well utilize marketing budget, including planning, controlling, monitoring and comparison-analysis to meet organizational objectives. Aim to maximize the ROI of marketing resources to reinforce brand awareness and preference in México.
  • Collaborate with Brand Managers to build experiential activities, promotions and product communication.
  • Support product launch activities in all channels to drive sell-through and increase market share and product positioning.
  • Ensure that the feedback from our promoters, clients and sales is taken into account by regularly syncing up with our sales team and visiting customers and stores.
  • To identify, develop and activate appropriate e-commerce activity plans
  • Define innovative and winning POS strategy and execute compelling in-store programs (based on customer insights) coordinating Marketing activities.
  • Create competitive intelligence in regards to in-store performance and promotions and ensure continuous exchange with sales team. Identify benchmark in toy industry and other related businesses
  • Ensure proper forecasting and order management for in-store materials. Cooperate with Supply Chain to maintain accurate and appropriate inventory levels of all marketing materials
  • Effectively train field sales team as well as retail customers to ensure efficient and successful utilization of POS material
  • Develop and execute clients expos and trade show strategy, including development of booth design and product flow, key shopper messages and product showcases

What we can expect from you:

  • Ability to balance solid strategic thinking and flawless execution in a fast-paced environment. In-depth understanding of the company’s current products and future concepts
  • Excellent organization and project management skills, outstanding written and oral (both English and Spanish) communication skills, ability to manage multiple and changing priorities and adhere to deadlines.
  • Manage working under pressure

Who’s a good fit for this team:

  • Should be a team player, have excellent interpersonal skills and be able to develop strong relationships with internal and external parties.
  • Proactive, self-starter with ability to work independently. Strong ability to set priorities, solve problems and maintain grace under pressure.
  • Passion for pop culture and entertainment a must

Job Requirements

You should apply if you have the following:

  • 5-7 years in trade/shopper marketing position with proven success at developing and executing POS strategies – toy industry experience a plus
  • Strong knowledge of the retail environment (modern and traditional trade) as well as                     E-commerce
  • Must have broad experience and understanding of all facets of the trade marketing discipline including POP material, promotions, budget control, sales and distribution.
  • Four-year degree in a related field required.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.

We do appreciate all interest; however only those selected for interview will be contacted.


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