Shopper Marketing Associate in Toronto

at Spin Master Careers

Date Posted: 2/13/2018

Job Snapshot

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Job Description

Job Title:             Shopper Marketing Associate

Location:             Toronto


About Spin Master Corp.


Spin Master (TSX:TOY; is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. We are best known for award-winning brands including Zoomer®, Bakugan®, Meccano®, and 2017 Toys of the Year Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, we have received 83 TIA Toy of The Year (TOTY) nominations with 25 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of our competitors. To date, we have produced six television series, including 2007 success Bakugan Battle Brawlers and our current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,500 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia. Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Creating innovative fun stuff
  • Ideas: no matter where they come from
  • Integrity always, no foolin’
  • Partnerships: being successful together
  • Entrepreneurial spirit
  • People having fun working and growing together
  • Driving results


Job Overview:


Are you a creative and energetic individual with a passion for toys? Spin Master is looking for a dynamic Shopper Marketing Associate with retail and shopper marketing experience who will be a key contributor to the Toronto Trade Marketing Team.

The Shopper Marketing Associate Will:

  • Through developing a strong Retail Marketing partnership with Key Retail Accounts, the Shopper Marketing Associate helps Spin Master achieve Annual Sales growth targets and helps Spin Master effectively compete with other major Toy Manufacturers.
  • The Shopper Marketing Associate plays a pivotal support role in Spin Master’s continuing partnership development with Retailers throughout USA and Canada and International Markets.
  • The Shopper Marketing Associate will be a key member of the Marketing Department responsible for supporting an advanced Shopper Marketing capability by influencing the complete Shopper Experience rooted in Insights Driven Programming.
  • The Shopper Marketing Associate will provide thought leadership and drive best in class executions while continuously evaluating Shopper Marketing tactics via a disciplined analytical mindset.
  • The Shopper Marketing Associate will work closely with the Shopper Insights group, Account Teams, PR and Event Teams, Product Marketing, Creative Advertising Design, the Visual Design and HK Engineering Teams.




  • To Support and co-develop Shopper Engagement playbook that serves as an internal resource guide to drive development and execution
  • Manage agencies, partnerships and resourcing to ensure success
  • Collaborate and connect and build relationships with retailers and Spin Master to drive best in class shopper engagement and conversion
  • To support leadership in driving for efficiency improvement of all Shopper Marketing investments (ROI)
  • Co-lead development of Shopper Marketing strategies to deliver against Hershey’s plan imperatives
  • Lead strategic discussions with Sales and Marketing to ensure brand messaging is consistent and effectively communicated across Retail channels
  • Support the development of Creative Briefs for Retail Marketing Programs
  • Distribute Spin Master brand assets relating to Retail Marketing POP projects to internal and external users
  • Gather and Report Market information (Retailer Activities, Competitive Toy Company Retail Activities, Shopper Behavior Insights) 
  • Support the Project Manager on Retail Marketing projects
  • Support Account Teams in preparing Retail Marketing and Prepack Display pitches
  • Align with International Trade Marketing Coordinator to understand needs and unique requirements for Key International Accounts with objectives
  • Maintain complete and ongoing record of Retail Marketing Budget and provide Quarterly updates to Finance Team

Job Requirements


  • Degree in Business/Sales/Marketing/Supply Chain or a related field
  • Minimum 3 years of experience in a CPG or retail environment
  • Excellent interpersonal skills coupled with strong verbal and written communication skills
  • Experience communicating and presenting to wide breadth of audiences including senior management
  • Superior strategic thinking and planning
  • Overall business acumen and holistic general management mindset
  • Strong leadership behaviours and ability to innovate
  • Takes initiative in pursuing objectives and ability to work under pressure to ensure deadlines are met
  • Proven success in project management involving diverse functional stakeholders
  • Willingness to be a part of a high performing team that works hard and has fun!
  • Customer Service oriented
  • Self motivated and “Team Player”
  • Proficient in MS Office Suite (Word, Excel, PowerPoint). Bonus: Nielsen Desktop Answers and SAP


All Internal applications / referrals, please contact your Talent Acquisition Specialist @ Spin Master.


While applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.


We do appreciate all interest; however only those selected for interview will be contacted.