Senior Manager, Global Communications in Toronto

at Spin Master Careers

Date Posted: 6/8/2018

Job Snapshot

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Job Description

Senior Manager, Global Communications -- Toronto

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

The Senior Manager, Global Communications, contributes to Spin Master’s success by developing and executing strategic communication programs to enhance Spin Master Corp. and Spin Master’s portfolio of brands’ reputation with internal/external stakeholders and drive awareness while delivering on the company’s business objectives. You will help drive Spin Master’s news agenda and business narrative strategy to build and protect the Company’s reputation.

This role drives innovative and multi-channel communications strategies that are relevant and compelling to external audiences, provides strategic and creative communications counsel to all levels of the organization, including senior leaders and cross-functional teams and leads an agency to execute and implement communications strategies and plans. You will model and acts in accordance with Spin Master’s guiding principles. This position is based at Spin Master’s global headquarters in Toronto and reports directly to the Vice President, Marketing Communications.

What we can expect from you:

  • You will build trust in the Spin Master brand and Spin Master’s portfolio of brands, positioning the company in accordance with the Company’s vision and mission
  • You'll ensure message consistency and alignment with Spin Master’s overall communications program and strategic direction
  • Management of the PR agency that assists in building / executing Company and Brand PR programs and delivering results on time and on budget that help drive the company’s success
  • You'll work with internal Brand Marketing teammates and external PR agency to develop and execute comprehensive Brand PR programs that increase consumer awareness, stimulate product trials, and drive revenue growth products in the company’s portfolio, as well as new product introductions
  • Engagement in effective media relations by building relationships with key media outlets / reporters
  • You'll Identify opportunities to garner positive media coverage and work with PR agency to plan, pitch and target media outlets / reporters
  • You'll supervise press releases for master brand, brand and franchise announcements, prepare company spokespeople for media interviews, represent company at select media events, develop press releases, talking points and media lists as needed, cultivate strong working relationships with internal business partners across the company, as well as Corporate Communications teammates based Internationally, monitor issues that may impact the company and execute proactive and reactive plans for issue management...busy enough for you?

Job Requirements

Who’s a good fit for this team:

  • You're a champion influencer! 
  • An organized individual who lives for the deadlines
  • Someone who has pizzazz and presence – you’re the PR champion
  • A resilient and adaptable personality as plans can change from day to day
  • A self-starter with strong leadership skills, executive presence, and ability to influence without authority 

You should apply if you have the following:

  • Corporate communications experience in positions of increasing responsibility at a global consumer-focused company or a global public relations agency 5 years
  • Media relations experience 5-7 years
  • Relationship management with external agencies, vendors and business partners 5-7 years
  • Leading teams or agencies 3-5years
  • Agency experience is an asset
  • Toy experience is an asset


What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.

We do appreciate all interest; however only those selected for interview will be contacted.