Senior Demand Planner in Toronto

at Spin Master Careers

Date Posted: 4/20/2018

Job Snapshot

  • Employee Type:
  • Location:
  • Job Type:
    Supply Chain
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Job Title:              Senior Demand Planner

Reporting to:        Director, Demand Planning

Location:              Toronto


About Spin Master Corp.


Spin Master (TSX:TOY) is a leading global children’s entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Bakugan, Air Hogs®, Spin Master Games™ and the 2015 Toy of the Year, Zoomer™ Dino. Since 2005, Spin Master has received 58 TIA Toy of The Year (TOTY) nominations with 14 wins across a variety of product categories. Spin Master has been recognized with 11 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced five television series, including 2007 hit series Bakugan Battle Brawlers™ and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 950 people globally with offices in Canada, United States, France, Italy, United Kingdom, Slovakia, Germany, Holland, Mexico, China, Hong Kong and Japan.


Job Overview:


The Senior Demand Planner is responsible for the accurate forecasting of product demand, leveraging input from internal Retail, Marketing and Analytics teams.  This role assumes the responsibility for one of the Major NA Retailers and has ownership of a Global Business Unit as part of the S&OP Forecasting Process.                                                                                                                                                                                     

The Demand Planning role requires a team oriented, analytical, & interpretive individual with strong process and systems skills. This position involves in-depth analysis of brand and retail sales results, identifying market trends as well as a solid understanding of consumer & customer demand. The demand planner is also expected to have a solid understanding of forecasting processes and lead & facilitate S&OP Brand and Retail reviews It also entails working and communicating with multiple internal stake holders as well as with external retailers. 

Job Responsibilities:                                                                                                                 

  • Initiate and develop strong relationships with cross functional partner in order to build intimate knowledge of the business and be seen as a trusted advisor to Brand and Retail teams they support.
  • Act as a change agent/ leader ; leveraging relationships,  functional skills and understanding process to support S&OP to facilitate change and drive sustainable process and business improvements.
  • Lead / Facilitate Demand Pre-Consensus reviews with both Brand and Retail to deliver an unbiased and unconstrained view of the demand to feed operational planning and the Global S&OP Process
  • Responsible  to ensure full meeting preparation; presentation of consolidated and accurate information along with well-articulated messaging to support and drive right discussion, decisions and actions ; bring forward key decisions / actions to DAM Reviews
  • Identify & frame risks, opportunities and any critical business decisions and escalate up through the S&OP process to ensure decision making.
  • Participate and actively contribute to all facets of the S&OP / Supply Chain processes & meetings
  • Weekly Supply Reviews, Integrated Marketing Reviews, CS Service Reviews, Monthly Integration
  • Analysis of weekly retail sales results [POS] and inventory levels with recommendations on optimizing sales and inventory and impact to customer forecasts.
  • Taking pro-active measures in minimizing high inventory and in stock issues for the retailer
  • Leveraging retailer POS & inventory in taking pro-active measures to minimize internal supply chain liabilities through order timing, quantity or cancellation recommendations
  • Track and analyze account advertising plans and results to determine impact on account forecasts
  • Maintain and leverage Ladder plans to ensure forecasts are in line with POS at Retail
  • Lead and facilitate as required, Chase-Cancel/Collaborate reviews with retail customers
  • Evaluate and measure forecast accuracy and bias results against objectives/plan; leverage results with the organization in order to drive corrective action.
  • Lead / Facilitate forecasting process changes & Continuous Improvement initiatives with demand planning and cross functional teams.

Job Requirements


  • Undergraduate Degree - business, supply chain, finance background
  • Functional/Technical Expertise [statistical /forecasting/planning systems]
  • Strong Analytical Skills and affinity for numbers
  • Good understanding of forecasting processes
  • Strong interpersonal, communication and presentation skills.
  • Good understanding of forecasting processes
  • Ability to manages multiple priorities effectively and act with a strong sense of urgency
  • Strong self-initiative to operate independently
  • Creative problem solving to business issues and is motivated by seeking process improvement
  • +5 years related experience in Demand Planning / Sales Planning / Finance
  • Proficient in MS Office tools-Advanced Excel Skills; SAP/APO/BI, MS Project, Business Objects.


  1. Interpersonal and Communication Skills: able to relate well to a variety of individuals and build relationships with internal stakeholders. Conveys information in a clear and concise manner and seeks to clarify understanding. Confident and can justify decisions made.
  2. Intellectual Horsepower: with strong analytical skills; able to deal with concepts and complexity comfortably; Advanced Excel skills are a priority; knowledge of SAP/BI, APO is an asset.
  3. Problem Solving: uses rigorous logic and analytical methods to trouble-shoot problems.  Can see hidden problems and probes multiple sources for answers.    
  4. Leadership: openly shares knowledge with others and is able to influence “without authority” and effectively
  5. Drive for Results: works hard to achieve objectives and seizes opportunities for improvements.
  6. Stand Alone: displays professional confidence and a willingness to justify positions when challenged or in support of other views.
  7. Business Acumen: knows how the business works, knowledgeable in current and future policies, practices and trends.
  8. Customer Focus: is dedicated to meeting the expectations and requirements of internal & external customers.
  9. Priority Setting: is able to strategically eliminate roadblocks and focus on what’s important


  • Undergraduate Degree (BA, BSc, BComm, OR related disciplines)
  • APICS, IBF certification


All Internal applications / referrals, please contact your Talent Acquisition Coordinator @ Spin Master.


While applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.


We do appreciate all interest; however only those selected for interview will be contacted.