Senior Copywriter- TO in Toronto

at Spin Master Careers

Date Posted: 4/5/2018

Job Snapshot

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Job Description

Job Title:            Senior Copywriter

Location:            Toronto


About Spin Master 

Spin Master is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs®, and 2015 Toys of The Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 63 TIA Toy of The Year (TOTY) nominations with 16 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced six television series, including 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Czech Republic, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia. 


Job Overview: 

Who are you? You’re a storyteller, wordsmith, maybe even a brand poet – regardless you have 5+ years of advertising experience and can crank out killer integrated campaigns. You’re one part writer, one part child. Your imagination is just as wacky as your creative, but it always lands on strategy. You’ve shot TV commercials. You intimately understand the ins and outs of video production. You’re a digital wizard who knows how to roll up their sleeves and give an audience the content they not only need, but also deserve. You’ve seen Big. And if you haven’t, you’ll watch it. You make kids laugh. You may even have a few kids of your own. You watch cartoons, read comics, and can race to the ruff-ruff rescue to hit a tough deadline. But most importantly you channel all of your childlike enthusiasm into creating exceptional, groundbreaking work. Sound like you? Great. Take a look at what you’ll be doing.


Job Responsibilities: 

  • Develop creative campaigns from conception to execution under the guidance of the Senior Creative Director.
  • Formulate, Pitch, and sell ideas to internal clients and work closely with art directors, producers and production companies to oversee development of creative content.
  • Write & Proofread for a broad range of print and digital content including: CPG, E-Commerce, Instruction Guides, Web Pages, Digital Video.
  • Provide Art Direction & Conceptual Notes to Storyboard Artist’s, detailing stage direction, set design, wardrobe, etc.
  • Create and own ideas through every step of production and post-production.
  • Support all of Spin Master’s brands and collaborate with Agency Partners to achieve creative objectives.

Job Requirements


  • 5+ years of Copywriting experience in-house or agency.
  • Experience in Toys and/or Children’s entertainment a plus.
  • In-depth experience in television commercial and/or digital video production.
  • Ability to translate brand strategy into integrated creative campaigns.
  • Strong sense of humour.
  • Ability to manage multiple projects in a fast-paced environment.
  • Did we mention a sense of humour?


If you were interested in being a part of Spin Master, please send us your applications to


All Internal applications / referrals, please contact your Talent Acquisition Coordinator @ Spin Master.


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We do appreciate all interest; however only those selected for interview will be contacted.