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Senior Brand Manager in Mexico City

at Spin Master Careers

Date Posted: 2/5/2019

Job Snapshot

  • Employee Type:
  • Location:
    Mexico City
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

*Senior Brand Manager – Mexico City*

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

The Spin Master Sr. Brand Manager, will be a key contributor to Spin Master Mexico and the global Marketing Team. The Sr. Brand Manager must be a motivated team player, highly numerical & analytical, possess strong communication skills, responsible for managing a portfolio of brands ensuring their success in Mexico. Planning, executing and analyzing for some brands within Spin Master portfolio. Manage brand planning and communication, media, brand cycle plan, in-store activation development, comes up with trade promotional activities and new product launches. You will liaise with various departments on strategies to increase visibility of the products and achieved business objectives.

  • Prepare the annual marketing plans for their brands assigned and budget control.
  • Plan and support all marketing activities including (but not limited to) promotions, advertising, media production, digital strategy, package, brand construction, public relations, trade shows, market research , pricing, cost, profitability analysis, and SKU rationalization for brands.
  • Permanent market analysis (POS data, Nielsen, internal reports, sell out/sell in, competition) to support action plans.
  • Design and Implement pricing strategies that maximize brands profits.
  • In conjunction with Sales, work closely with customers to understand market dynamics and continually refresh category SWOT and competitive analysis.
  • Participate in sales presentations for clients and provide sales tools supporting successful sell in of one or more brands.
  • Establish the portfolio strategies by client with sales department, as well as annual support activities planning.
  • Liaise with internal departments (Finance, Sales, Planning, and Trade Marketing) and outside partners (vendors, licensors, agencies) to ensure the plans of your brands get executed correctly.
  • Develop pipeline of next generation products that will generate growth for a select group of brands.
  • Maintain strong knowledge of global strategies for their local implementation, as well as the delimitation of every necessary adaptation.
  • Analyses and evaluates implementation of key plans and activities on business and brand equity.

Job Requirements

What we can expect from you:

  • Ability to balance solid strategic thinking and flawless execution in a fast-paced environment. In-depth understanding of the company’s current products and future concepts
  • Excellent organization and project management skills, outstanding written and oral (both English and Spanish) communication skills, ability to manage multiple and changing priorities and adhere to deadlines.

Who’s a good fit for this team:

  • Should be a team player, have excellent interpersonal skills and be able to develop strong relationships with internal and external parties.
  • Proactive, self-starter with ability to work independently. Strong ability to set priorities, solve problems and maintain grace under pressure.
  • Manage working under pressure


You should apply if you have the following:

  • 7-9 years in international marketing management with proven success at developing and executing product launches and managing major brands – toy industry experience a plus
  • Must have broad experience and understanding of all facets of the marketing discipline including market research, product positioning, pricing, promotions, budget control, sales and distribution.
  • Four-year degree in a related field required; MBA highly desirable.
  • Passion for pop culture and entertainment a must.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.

We do appreciate all interest; however only those selected for interview will be contacted.



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