*Senior Brand Manager – Mexico City*

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

The Spin Master Sr. Brand Manager, will be a key contributor to Spin Master Mexico and the global Marketing Team. The Sr. Brand Manager must be a motivated team player, highly numerical & analytical, possess strong communication skills, responsible for managing a portfolio of brands ensuring their success in Mexico. Planning, executing and analyzing for some brands within Spin Master portfolio. Manage brand planning and communication, media, brand cycle plan, in-store activation development, comes up with trade promotional activities and new product launches. You will liaise with various departments on strategies to increase visibility of the products and achieved business objectives.

• Prepare the annual marketing plans for their brands assigned and budget control.
• Plan and support all marketing activities including (but not limited to) promotions, advertising, media production, digital strategy, package, brand construction, public relations, trade shows, market research , pricing, cost, profitability analysis, and SKU rationalization for brands.
• Permanent market analysis (POS data, Nielsen, internal reports, sell out/sell in, competition) to support action plans.
• Design and Implement pricing strategies that maximize brands profits.
• In conjunction with Sales, work closely with customers to understand market dynamics and continually refresh category SWOT and competitive analysis.
• Participate in sales presentations for clients and provide sales tools supporting successful sell in of one or more brands.
• Establish the portfolio strategies by client with sales department, as well as annual support activities planning.
• Liaise with internal departments (Finance, Sales, Planning, and Trade Marketing) and outside partners (vendors, licensors, agencies) to ensure the plans of your brands get executed correctly.
• Develop pipeline of next generation products that will generate growth for a select group of brands.
• Maintain strong knowledge of global strategies for their local implementation, as well as the delimitation of every necessary adaptation.
• Analyses and evaluates implementation of key plans and activities on business and brand equity.