Senior Brand Manager - LA in Los Angeles, CA

at Spin Master Careers

Date Posted: 10/13/2019

Job Snapshot

Job Description

*Senior Brand Manager – Los Angeles*

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

  • Build key brands into evergreen franchises through strategic product launches and marketing plans
  • Lead planning and execution of product development and brand plans including (but not limited to): licensing, promotions, advertising, TV, social and digital marketing, media production, packaging, branding, public relations, trade shows, market research, pricing, costing, profitability analysis, and SKU rationalization
  • Responsible for brand P&L and marketing budget
  • Partner with North American Sales and international markets to expand category presence globally
  • Assist in managing product development activities including (but not limited to): preparing new product start documents, packaging and product briefs
  • Liaise with internal departments (Engineering, Quality Assurance, Design, Graphic Design, Sales, Planning and procurement) as well as with outside partners (licensors, inventors) at all stages of product development
  • Collaborate with internal Centers of Excellence Marketing teams to create and develop top tier marketing plans, which include but not limited to TVCs, digital, social, and retail promotions etc; this would include development of marketing creative and ensuring all marketing activations are delivering to KPI expectations
  • Pitch new products internally to executives, marketing, sales partners and externally to retailers
  • Attend various tradeshows to represent portfolio to drive awareness and enthusiasm around new product introductions

 

Job Requirements

You should apply if you have the following:

  • At least 6 years of consumer products brand management experience, preferably working on games or toys on a global scale
  • Bachelor’s degree in Business or Marketing
  • MBA a plus
  • Well-rounded marketer who has executed a variety of marketing tactics from TV, Digital, Social, to retail/consumer promotions targeting a broad audience
  • Strong knowledge and proven history of brand building, launching line/brand extensions
  • Excellent analytic and organizational skills to help manage critical brand documents, consolidating important data from across the team to ensure smooth product development and rollout
  • Experience managing multiple projects at once in a fast paced, entrepreneurial environment
  • Intermediate to advanced knowledge of MS Office such as Excel and PowerPoint
  • Previous P&L responsibility and managing marketing budgets
  • Ability to create and effectively deliver pitches and presentations to internal and external partners at all levels
  • New product development experience
  • Proven ability to do whatever it takes to get the job done while continuously taking initiative and pushing projects forward under tight deadlines
  • Strong interpersonal skills and the ability to work effectively within a team environment
  • A strong level of passion and willingness to be awesome

 What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.