Search Specialist in Toronto

at Spin Master Careers

Date Posted: 7/17/2018

Job Snapshot

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Job Description

Search Specialist

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

In collaboration with our media agency, the Search & SEO Specialist is responsible for defining and project managing our PPC media strategies across Google, Amazon (AMS), Criteo and other channels as well supporting all SEO initiatives including keyword targeting, content recommendations, website optimization, and link building.

What we can expect from you:


  • You'll work with our media agency and vendor partners to monitor and analyze goal-related metrics (ROAS and KPIs) on all PPC campaigns (including Text Ads, PLA’s, AMS, Criteo, RSLA) and provide recommendations to the marketing team based on performance analysis.
  • Development of continuous optimization strategies to improve the performance of organic & paid search results
  • You'll project manage and track live search programs using Google Analytics, Google Search Console, Adwords and other 3rd party SEO tools/platforms as required and track, record and report SEM performance metrics on a weekly, monthly basis and deliver reports to brand teams in a digestible format
  • You will actively seek out new developments in the digital landscape, including search & social media trends, e-commerce consumer behaviour, keyword optimization and other PPC related opportunities
  • Essentially, all things related to PPC campaigns!

Job Requirements

Who’s a good fit for this team:

  • An entrepreneurial spirit who can collaborate and build strong relationships 
  • An organized individual who knows how to prioritize and loves a fast paced environment
  • A resilient and adaptable personality as plans can change from day to day
  • A digital marketing enthusiast who knows more than just what SEO, PPC, AMS, HTML and Criteo mean

You should apply if you have the following:

  • 2-3 years experience in PPC 
  • Experience working with Amazon Marketing Services (AMS) and Criteo
  • Certification in Google analytics and Google AdWords
  • Previous agency experience in Search & SEO an asset
  • Bachelors Degree with a background in Sales and/or Marketing 

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.

We do appreciate all interest; however only those selected for interview will be contacted.