Project Manager, Experiential Marketing in Toronto

at Spin Master Careers

Date Posted: 6/25/2019

Job Snapshot

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Job Description

*Project Manager, Experiential Marketing – Toronto*

Are you looking to further your career with an industry leading, global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.  

The Role:

The Project Manager, Experiential has a passion for possibilities, creativity, big ideas and can effectively manage a multitude of projects while delivering on time, in budget and on strategy. This person is responsible for the development and project management of their assigned brands’ experiential programs from concept to completion. Includes collaboration with brand, sales and shopper marketing to design and create experiential programming. Collaboration with media and creative CoE to determine content, PR and amplification strategy to help drive traffic and meet event KPIs. Coordinate deliverables cross functionally to optimize value and ensure holistic integration within the brand marketing plan. In addition, they support program proposals, manage project status reports and provide event post mortem analytics. 

  • Oversee and project manage best in class experiential activations for assigned brands while working cross functionally to ensure amplification and integration
  • Supports creation of experiential strategy & budget for assigned brands based on brand objectives
  • Creates and owns critical path for campaign strategy and product launch activities
  • Facilitate collaboration across the organization to surface and resolve issues related to initiative delivery
  • Champions the setting and tracking of standardized experiential KPI’s
  • Responsible for managing day to day communication with strategic agency partners – owns status calls, next steps, feedback and aims to maintain a strong agency relationship
  • Responsible for working cross functionally to ensure experiential plans are shared amongst the CoE with an expectation to recommend thought starters for further amplification
  • Spearheads project management for pre-event, execution and post event analysis
  • Seeks opportunities to engage retailers, licensees, internal and key partners to further extend activation
  • Responsible for billing and managing provided Experiential budgets, and making budget recommendations based on holistic marketing plans
  • Expert in sample orders, and sample timelines
  • Maintains checklist for event collateral and suggests cost saving methods
  • Oversees server organization to ensure everything is being properly saved and archived
  • Manages yearlong calendar for key milestone event dates
  • Trained as a media spokesperson for local and assigned brand specific events (ie New York Toy Fair)
  • Expert in product demonstrations/product messaging
  • Responsible for cultivating relationships internally and externally to ensure our values are always being represented
  • Expert in problem solving and bringing efficient solutions to live programming

Job Requirements

What we can expect from you:

  • This person needs to embody Spin Master values and embrace the ‘one team, one dream’ philosophy

Who’s a good fit for this team:

  • Experience in project coordination with proven ability to multi-task and manage changing priorities in a very fast paced industry
  • An ability to build and maintain strong, productive relationships with internal and external stakeholders


You should apply if you have the following:

  • Undergraduate degree in Communications, Marketing or Business
  • 3+ year work experience – Experiential/Advertising Agency experience OR Toy experience is an asset
  • Professional familiarity with Microsoft/Adobe Creative Suite, with a passion for story telling through visuals
  • Proficient in Excel, Word and PowerPoint – SAP is an asset


What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship


Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.