Marketing Manager in Hong Kong

at Spin Master Careers

Date Posted: 4/3/2018

Job Snapshot

Job Description

Job Responsibilities:

  • Leverage Translating global priorities into local brand strategies; ensure global product and communication development aligned with China market needs.
  • Lead the implementation of marketing plans and other business objectives for China
  • Localize key product lines to fit China market
  • Marketing plan development & execution. Lead the development of new marketing initiatives to drive demand from consumers, retailers and distributors
  • Manage all marketing programs including PR and promotions
  • Work with Trade Marketing to develop excellence in in-store execution
  • Build relationships and alliances with key marketing partners
  • Partner with Sales to develop key account plans for key customers and distributors
  • Provide coaching and mentoring on a regular basis to trade partners
  • Marketing event management
  • Explore short-term and long-term marketing opportunities for distributors
  • Executing integrated brand communication plans
  • Set marketing strategy and action plans. Generate consumer insights through research, category and competitive analysis, and POS data

Job Requirements



    Master degree in Marketing, Business Management or equivalent
  • 6+ years managerial experience in brand management, especially with kids products or fast moving consumer products
  • Experiences in Global company is a plus
  • Experience in planning and leading marketing campaigns and trade show
  • Proven success in brand and portfolio management
  • Good analytical skills for both quantitative data and qualitative market intelligence
  • Agency management skills
  • Strong collaboration attitude with local and global partners
  • Ability of handling multi-tasking
  • Effective communicator, fluent verbal and written in both English and Mandarin
  • Ability to develop strong working relationships
  • Innovative, adaptable and skilled in problem solving.
  • Passionate, team player and outcome focused

We are an equal opportunity employer. Any information provided will be treated in strict confidence and used only in consideration for relevant/similar post(s) within Spin Master.

We do appreciate all interest; however only those selected for interview will be contacted.


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