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Marketing Director, Plush in New York, NY

at Spin Master Careers

Date Posted: 2/4/2019

Job Snapshot

  • Employee Type:
  • Location:
    New York, NY
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Director of Marketing -- Long Island City, New York

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

The Director of Marketing will lead the development, implementation, and management of strategic and tactical marketing programs, focusing on global brand strategy and content across the assigned business segment in order to achieve financial growth and profit targets.

What we can expect from you:

  • Lead global brand and marketing strategy for the Plush portfolio
  • P&L responsibility for Plush and ensure all KPIs are met
  • Drive innovated marketing strategy to drive growth of new and existing titles
  • Identify white space in the category to develop a pipeline of future revenue growth
  • Manage Brand management team
  • Responsible for maintaining overall marketing budget
  • Lead marketing strategy across the entire portfolio which vary in marketing approach and execution, as well as target audience
  • Build key brands into evergreen franchises through strategic product launches and marketing plans
  • Partner with North American Sales and international markets to expand category presence globally
  • Collaborate with internal Centers of Excellence Marketing teams to align on key marketing strategies for key drivers and evergreen titles; tactics to include but not limited to TVCs, digital, social, and retail promotions etc,
  • Ensure tracking of all marketing activations to deliver to KPI expectations
  • Pitch new products internally to executives, marketing, sales partners and externally to retailers and licensors
  • Provide mentorship and leadership to Brand marketing team
  • Partner with Head of Plush Design to develop new games and align on product strategies
  • Be forward looking to develop key Plush strategies for future growth through both product and marketing innovation
  • Work on marketing campaigns that range from TV to grass roots marketing.

Job Requirements

You're a good fit for this team if you have:

  • Strong analytical skills and are a strategic thinker
  • Proven ability to do whatever it takes to get the job done while continuously taking initiative and pushing projects forward under tight deadlines
  • Ability to adapt to changing circumstances
  • Thinks out of the box
  • Team player, collaborative
  • Leadership experience and has managed a team of Brand Managers
  • Proven success leading a Brand through sales growth and/or innovation
  • Passionate about toys and plush is a plus

You should apply if you have the following:

  • At least 8 years of consumer products brand management experience, preferably working on games or toys on a global scale
  • Bachelor’s degree in Business or Marketing
  • MBA a plus
  • Strong knowledge of a wide range of marketing tactics from TV, Digital, Experiential, Social, to retail/consumer promotions targeting a broad audience
  • Proven history of brand building, launching line/brand extensions 
  • Experience managing multiple projects at once in a fast paced, entrepreneurial environment
  • Intermediate to advanced knowledge of MS Office such as Excel and PowerPoint
  • Previous P&L responsibility and managing marketing budgets
  • Understanding of media plans and how to effectively reach target audience
  • Ability to create and effectively deliver pitches and presentations to internal and external partners at all levels
  • Has led a successful product launch with an effective marketing campaign

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.

We do appreciate all interest; however only those selected for interview will be contacted.