Manager, Content Marketing in Toronto

at Spin Master Careers

Date Posted: 1/12/2020

Job Snapshot

  • Employee Type:
  • Location:
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you looking to further your career with an industry leading, global children's entertainment company? 

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you! 

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.  

Job Description:

The Manager, Content Marketing will lead and manage content, CRM, email initiatives across Spin Master’s portfolio of brands. As the owner of the direct-to-consumer content strategy, this candidate will demonstrate a deep understanding of how consumers interact with various channels, technology and brand. He/she will also be tasked with developing the most effective CRM implementation to keep consumers engaged across all brands and platforms. This candidate has vast experience scaling owned channels from the ground up. He/she will report directly to the Director, Direct-to-Consumer.

  • Develop big-picture vision for Spin Master owned content, editorial calendar and strategy
  • Demonstrate a clear understanding of campaign objectives and devise storytelling strategies to achieve them.
  • Work directly with the Creative Lead on ideation, project management, and execution
  • Maintain ownership over the CRM strategy across all of Spin Master’s direct-to-consumer initiatives
  • Own and execute email strategy and calendar, as well as drive email acquisition to ensure healthy list growth
  • Manage ongoing optimization of program KPI's by designing comprehensive, measurable A/B testing methods
  • Owner of quarterly planning, budget and projections for content related initiatives
  • Serve as technical expert within Spin Master for email service provider to optimize reporting, targeting, acquisition and retention opportunities
  • Create strategies to support marketing and PR with creative brand copy as needed, including corporate communications, direct mail, retail signage, social media, or other PR/marketing materials.

What we can expect from you:

  • Storytelling - Presents new ideas and ways of thinking about connecting with our customers via direct channels.
  • Creative Thinking – Looks at a brand, an objective and a platform and thinks of innovative ways to bring them together.
  • Performance Driven - Strives to build the most efficient and profitable business within larger organization.
  • Hunger for Innovation – Work with our media partners to help bring new and never-been-done-before opportunities for our brands.
  • Inspiring Leadership - Challenges a team to solve complex challenges in unique ways. Inspires our business to try new approaches and serves as a role model to the team.
  • Entrepreneurial & Proactive Spirit - Devotes time and focus to identifying new opportunities and bringing them to life.

Who’s a good fit for this team:

  • 3+ years copywriting experience in ecommerce or retail industry preferred.
  • Experience with ESPs (preferably Klaviyo) and managing email strategy / campaigns
  • Exceptional grammar, writing, copyediting, and proofreading skills.
  • Meticulous attention to detail with excellent communication and organization skills.
  • Experience writing and developing content for advertising, on-site copy, promotional and editorial content.
  • Comprehensive understanding of tone of voice and ability to adapt to a multitude of Spin Master brands.
  • Knowledge of SEO best practices.
  • Must be passionate about direct-to-consumer trends and technology and be an early adopter of change

You should apply if you have the following:

  • University Degree in Journalism, Marketing, or related field
  • 2-4+ years experience in content marketing, running a brand or ownership over growth.
  • Ability to multitask in a fast-paced environment managing multiple brands and internal stakeholders
  • Experience with appropriate SaaS tools (Google Analytics, ESPs, keyword research tools, etc)
  • Growth mindset and a passion for learning and keeping up with trends at both a macro and micro level (cross screen, media, digital and social media landscapes)

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:
•    Integrity
•    Open Mindset
•    Innovation
•    Partnerships
•    Collaboration
•    Driving Results
•    Entrepreneurship

Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities. 

We do appreciate all interest; however only those selected for interview will be contacted.