Manager, Bakugan Community Development in Los Angeles, CA

at Spin Master Careers

Date Posted: 7/15/2018

Job Snapshot

Job Description

Manager, Bakugan Community Development

- Los Angeles, CA

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

The Bakugan Community Development Manager is a highly visible and crucial communications role that connects our global brand teams with our Bakugan players fans communities through daily content and engagement. A successful CM for this role will be able to leverage game expertise and content planning to drive player relationships, engagement, and overall service retention. This important role will partner closely with Spin Master Studios, Bakugan Brand team and other cross-functional teams around the world to insure a consistent, high-quality user experience.


What we can expect from you:

  • Influence and guide Global Teams in the development of international social, digital, content and experiential marketing activations
  • Responsibilities
  • Spearhead development of Brand and fan community engagement plan with the main goals of strengthening and expanding our community 
  • Work closely with Senior Manager, Marketing, Communications, Shopper, APP and Game development teams to ensure goals and priorities are aligned
  • Develop and execute the Community and Social Media Strategy for an exciting new Boys brand
  • Create written, visual, and live CMS content to enrich our players and strengthen our community 
  • Manage communication and content strategy calendar to drive engagement, conversion, and retention. News, Events, tournaments, competitions, quizzes, voting…
  • Coordinate international communication and campaigns
  • Reach Engagement and Community KPIs through analytics improvement and updates
  • Partner closely with Product Team to develop in-product messaging and editorial as well as provide direction on guest experience
  • Define, manage, and maintain the editorial voice of the product and community to ensure consistency of communication and experience
  • Defines, writes, creates, and posts community content for community App and Web platform and social media channels including editorial, art, and videos
  • Manage the localization coordination of text for events and updates
  • Understand all Social Channels ( Instagram, Youtube, web, App…) and the role and messaging strategy for each of them
  • Manage content and communications for various social channels, such as Facebook, Twitter, Instagram, Twitch, and YouTube
  • Liaise with internal Spin Masters partners to define, develop and deliver synergy and brand messages and content
  • Coordinate with PR and marketing teams to maintain consistent messaging
  • Build strong relationships with Franchise Partners through close collaboration and transparency
  • Own the communication with our game community
  • Engage and inform our players on customer help
  • Communicate upcoming features and updates
  • Deliver important feedback from the community feedback to the QA and product teams
  • Develop a long-term community support strategy in collaboration with our existing team



Job Requirements


Who’s a good fit for this team:

  • 3-5 years experience with gaming and creation of competitions, campaigns and community management
  • Social Listening experience and understanding of analytics programs
  • Familiarity and passion for the toys, games and the animated series spaces
  • Basic understanding of video production and editing
  • Excellent written communication skills. Writing sample required.
  • Very creative. Writing sample of news, competitions and calendar of activities will be required.
  • Excellent customer service skills and high level of empathy for our users.
  • Social media savvy.
  • Ability to execute complex projects with cross-functional teams.
  • Ability to consider and analyze qualitative and quantitative data to inform decisions and support suggestions
  • Experience in creating fun and engaging campaigns in App or web game products ideal.
  • Experience with Photoshop, video editing, HTML/CSS, and working knowledge of DRUPAL are a plus...

 What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship


When applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.

We do appreciate all interest; however only those selected for interview will be contacted.