Integrated Media Specialist in Toronto

at Spin Master Careers

Date Posted: 10/1/2018

Job Snapshot

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Job Description

Integrated Media Specialist

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

Spin Master is looking for an out-of-the-box thinker who enjoys spending time online and exploring the world of digital marketing. Do you spend your spare time on YouTube, blogging or reading up on the newest digital trends? Spin Master prides itself on its fun and innovative culture, and is looking for a team member that is self motivated and curious. If this sounds like you, we have a position open on the Spin Master Digital Team.

What can expect from you:

  • Play with toys, have fun and be part of a team that creates exciting digital & social media campaigns
  • Help manage the digital campaign calendar, digital media content, benchmarks and post campaign analysis.
  • Occasionally you would assist the Web Development team with content gathering and QA.
  • You will be responsible for launching digital media campaigns and working with multiple teams to create specialized content for these markets.
  • Measure and report performance of all paid online media campaigns, assess against goals (ROI and KPIs) and provide recommendations to marketing team based on analysis. We value constructive suggestions.
  • You would work collaboratively with external media partners, and internal marketing teams to: develop digital strategy, execute tactical digital marketing plans based on project scope, objectives, targeting and budgets.
  • You will collaborate with the social media team to coordinate and project manage paid social media campaigns. This includes working closely with community managers to ensure paid social content is integrated into the organic content calendar.
  • You will have to project manage several internal and external stakeholders to execute campaigns in all digital spaces, including web, social, YouTube advertising, email marketing, internal ecom, SEM, SEO, paid display and mobile.
  • You will be responsible for collaborating with internal and external stakeholder to optimize your digital campaigns while they are live. This will include checking in with the respective brand teams to gain alignment on creative content and any strategy changes.
  • Seek out and explore new developments in the digital landscape to find ways to more effectively and efficiently deliver communication and business objectives, including social media, blogs, user generated content outlets and other relevant digital channels.
  • And most importantly, you will be responsible for managing large media budgets. This includes opening PO’s and processing invoices from multiple vendors and balancing the media budgets.
  • You will be responsible for leading the cash flow reporting to the finance team on a monthly and annual basis.

Job Requirements

Who’s a good fit for this team:

  • An entrepreneurial spirit who can collaborate and build strong relationships 
  • An organized individual who knows how to prioritize and loves a fast paced environment
  • A resilient and adaptable personality as plans can change from day to day

You should apply if you have the following:

  • You have a Marketing or Communications Degree, or equivalent and relevant experience
  • 2-3 years marketing experience in a new product-oriented industry or an agency, preferably working with toy, entertainment, fashion, or other pop culture product industries. 
  • You know what SEM, SEO, SMM, CRM, CTR, CPV and VTR mean 

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.

We do appreciate all interest; however only those selected for interview will be contacted.