Integrated Marketing Specialist - Public Relations in Toronto

at Spin Master Careers

Date Posted: 3/16/2018

Job Snapshot

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Job Description

Job Title:              Integrated Marketing Specialist - PR

Reporting to:        Senior Manager, Global Communications

Location:              Toronto


About Spin Master 

Spin Master (TSX:TOY; is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. We are best known for award-winning brands including Zoomer®, Bakugan®, Meccano®, and 2017 Toys of the Year Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, we have received 83 TIA Toy of The Year (TOTY) nominations with 25 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of our competitors. To date, we have produced six television series, including 2007 success Bakugan Battle Brawlers and our current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,500 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia. Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Creating innovative fun stuff
  • Ideas: no matter where they come from
  • Integrity always, no foolin’
  • Partnerships: being successful together
  • Entrepreneurial spirit
  • People having fun working and growing together
  • Driving results


Job Overview:

An Integrated Marketing Specialist - Public Relations at Spin Master is a dynamic, self-starter that plays an integral role in supporting the Global Communications team with public relations initiatives for Spin Master and Spin Master brands. You will facilitate public relations programs designed to create and maintain a favorable public image for the company and individual Spin Master brands while maintaining strong relationships with internal stakeholders and outside public relations agency.


Job Responsibilities: 

  • Promote the company, brands and product through public relations initiatives
  • Assist in development of marketing communications campaigns with agency, brand and COE partners
  • Assist in creation and delivery of press releases, media relations content, case studies, executive bios, corporate content, social media content, and speaking proposals
  • Develop fresh story ideas
  • Conduct extensive media outreach including sampling of product and collateral. This includes forecasting, ordering, shipping and follow up via SAP. It is labor intensive outreach
  • Create brand marketing and promotional materials, both print and electronic
  • Work with brand teams and agency for timely and useable media outreach and award submissions
  • Manage media inquiries and interview requests
  • Copyedit, proofread, and revise communications
  • Recommend, implement and maintain corporate site updates
  • Work with manager and business units to determine PR and event budget and manage expenses to that budget
  • Prepare briefing materials
  • Coordinate PO creation and invoice processing with SAP
  • Coordinate scheduling and logistics
  • Coordinate media at trade and consumer events
  • Help to clarify the organization’s point of view to internal and external partners
  • Event attendance
  • Perform as company spokesperson on occasion
  • Monitor, analyze and communicate PR results
  • Evaluate opportunities for partnerships, sponsorships, communication tools and services on an on-going basis

Job Requirements


  • 3-5 years minimum support experience in marketing, events, customer care or communications department
  • Exceptional written, verbal and presentation skills
  • Demonstrated ability to effectively manage multiple projects and prioritize work without missing critical deadlines
  • Ability to both adapt to and mange changing priorities independently in a fast paced environment
  • Excellent interpersonal skills and ability to work effectively with people at all levels within a team environment
  • Advanced knowledge with SAP a plus
  • Intermediate to advanced knowledge of Instagram, Pinterest, Facebook, YouTube, Twitter. Google Analytics a plus
  • Intermediate to advanced knowledge of MS Office, coupled with excellent organizational communication skills, and customer service skills
  • Proven ability to do whatever it takes to get the job done while continuously taking initiative and pushing projects forward under tight deadlines
  • Comfortable and skilled representing the company
  • Passionate about marketing communications excellence and willing to drive self and others to achieve higher level of company and brand advocacy internally and externally


All Internal applications / referrals, please contact your Talent Acquisition Specialist @ Spin Master.


While applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.


We do appreciate all interest; however only those selected for interview will be contacted.