Gaming Marketing Coordinator in Los Angeles, CA

at Spin Master Careers

Date Posted: 1/2/2020

Job Snapshot

Job Description

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you looking to further your career with an industry leading, global children's entertainment company? 

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you! 

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.  

Job Description:

Role Overview:

As the Gaming Marketing Coordinator, you will be coordinating the marketing strategy for our new gaming titles on all digital and physical platforms. You will work directly with the game studio and brand  to drive go-to-market launch and growth plans for the IP. You will be the single coordinator of the overall marketing plan  for the gaming titles and will be responsible for driving execution of the plan by collaborating with game studio, brand, distributor, publisher and central teams.

What we can expect from you:

  • Drive the go-to-market strategy for Spin Master Studios games, including planning and executing game launches in any platform and ongoing promotions
  • Take ownership of coordinating and planning all aspects of marketing ranging from PR to social to community to events to paid user acquisition by coordinating with respective Spin Master and distributors teams and building a holistic plan
  • Main contact for international countries and international assets management and strategy.
  • Manage and grow the relationship with Distributors, Apple, Amazon and Google Stores
  • Establish and assure adherence to budgets, schedules, and outbound marketing plans
  • Partner with research and analytics teams to gain customer insights that inform game development
  • All Assets management among all parties, including approvals
  • Regularly present go-to-market and growth strategies to company leadership

Who's a good fit for this role:

  • 2-4 years of relevant product marketing experience
  • Experience working with consumer brands, preferably mobile and console games in the RPG genre
  • Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Strong project management skillset
  • Switch Console experience a plus
  • Deep knowledge of digital measurement strategies and tools
  • Comfortable working under tight deadlines
  • Self-starter and experience managing cross-functional programs
  • Ability to present and earn buy-in for projects with multiple stakeholders
  • Minimum two years of related advertising and/or marketing experience
  • Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Effective communication skills: ability to ask probing questions, listening to learn and reading/adjusting communication approach based on the audience and situation
  • Ability to manage details and competing priorities
  • Undergraduate degree in Marketing, Communications, Business Administration, or a related field
  • Formal training in marketing practices or equivalent preferred
  • Experience launching a game is a must

  • Experience In programmatic user acquisition is a plus

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:
•    Integrity
•    Open Mindset
•    Innovation
•    Partnerships
•    Collaboration
•    Driving Results
•    Entrepreneurship

Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities. 

We do appreciate all interest; however only those selected for interview will be contacted.