Direct-to-Consumer Ecom Specialist in Toronto

at Spin Master Careers

Date Posted: 7/28/2019

Job Snapshot

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Job Description

Direct-to-Consumer Ecom Specialist – Toronto

Are you looking to further your career with an industry leading, global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.  

The Role:

  • Collaborate with the web development team, creative team, and social media team to implement and develop the layout, function, sales and promotion calendar for the Spin Master e-commerce presence and other on-site e-commerce related initiatives.
  • Manage the front-end user experience, including site navigation, product layout, banner updates, website performance and reliability, path-to-purchase, and promotional and media related content.
  • Update promotions in the back-end system on a bi-weekly/monthly basis to ensure a healthy cadence of promotional content to consumers.
  • Direct all Spin Master D2C-designated creative team members on vision and execution in order to align with overall promotional strategy.
  • Optimize SEO and SEM metrics, variables and goals to reflect customer behavior and marketing campaigns that pertain to the Spin Master D2C website.
  • Monitor and routinely analyze goal-related variables (ROI and KPIs) with Google Analytics and provide recommendations to the marketing team based on performance analysis.
  • Collaborate with external Media Agencies to optimize our search strategy (Google Ads, RLSA, optimal consumer-path-flow)
  • Actively seek out new developments in the digital landscape, including social media trends, e-commerce consumer behavior, layout optimization and value-added website features.
  • Set forecasts in partnerships with the operational, brand and sales teams and manage inventory levels of products for the e-commerce platform.
  • Meet with brand teams on a periodic basis to ensure optimal brand representation and brand-tailored strategy for our D2C sites.
  • Present analytical reports on sales, performance etc. on a monthly basis and provide suggestions for improvements.

Job Requirements

What we can expect from you:

  • Ability to derive actionable insights from abstract data
  • Demonstrated ability to effectively manage multiple projects and prioritize work while consistently achieving desired results in a timely manner.
  • Ability to both adapt to and manage changing priorities independently in a fast-paced environment.

 Who’s a good fit for this team:

  • Someone with excellent interpersonal skills and ability to work effectively with people at all levels, within a team environment.
  • An individual with knowledge of Web development (HTML, CSS, Adobe Photoshop) as asset

 You should apply if you have the following:

  • Certification in Google Analytics and Google Ads preferred
  • Working knowledge of SAAS platforms like Magento, Shopify or WordPress considered a plus
  • Training in search campaign optimization and programmatic preferred
  • Some level of experience with SAP preferred
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Bachelor’s Degree with a background in Sales or Marketing

 What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship


Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.