Creative Lead, eCommerce in Toronto

at Spin Master Careers

Date Posted: 2/12/2020

Job Snapshot

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Job Description

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you looking to further your career with an industry leading, global children's entertainment company? 

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you! 

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.  

Job Description:

The Direct-to-Consumer Creative Lead will be executing on a range of design projects for Spin Master’s DTC initiatives. As an individual contributor, the Creative Lead will be responsible for the entire creative process execution from conception to production. The candidate will have ownership over the look and feel of Spin Master’s DTC brand websites, digital assets, and customer experience. This candidate is comfortable working across multiple projects simultaneously and has excellent organizational skills. This role reports directly to the Director, Direct-to-Consumer.

  • Expert level, hands on design experience (Visual Design)
  • Develop and execute creative direction of all Spin Master direct-to-consumer brand, digital, and customer experiences.
  • Manage a multitude of simultaneous projects via designers, copywriters, and other content creators
  • Align creative direction with holistic business objectives
  • Maintain ownership over creative campaigns and promotions
  • Own prioritization of DTC related design tasks
  • Manage brand creative assets across all touchpoints (social, email, website, paid, etc.)
  • Maintain brand consistency across all channels
  • Create and implement processes and infrastructure to drive efficiency, improve process, and communication to create best in class creative
  • Own creative budget and ensure resources are being used efficiently and strategically
  • Initiate and own the development of KPIs for the Creative team

What we can expect from you:

  • Creative Thinking – Looks at a brand, an objective and a platform and thinks of innovative ways to bring them together.
  • Hunger for Innovation – Work with our media partners to help bring new and never-been-done-before opportunities for our brands.
  • Storytelling - Presents new ideas and ways of thinking about connecting with our customers via direct channels.
  • Inspiring Leadership - Challenges a team to solve complex challenges in unique ways. Inspires our business to try new approaches and serves as a role model to the team.

Who’s a good fit for this team:

  • 3-5 years in creative role leading creative and design for a direct-to-consumer brand (preferably using Shopify)
  • Maintain a digital-first mentality
  • A strategic thinker/maker who understands the big picture while having excellent visual standards and attention to detail
  • A skilled graphic, brand or digital designer has designed beautiful brands, communication
  • Must be passionate about direct-to-consumer trends and technology and be an early adopter of change


You should apply if you have the following:

  • Expert level knowledge of Adobe Creative Cloud applications (Illustrator, Photoshop, InDesign)
  • 5+ years strategic planning experience in a creative environment, direct-to-consumer or advertising agency experience preferred.
  • Proven track record of successfully transforming brand strategy into creative strategy
  • Deeply familiar with channel strategies, including full funnel, traditional and digital advertising, direct response programs, email, website, mobile, search and social media.
  • Strong managerial experience, including experience developing and mentoring a team

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:
•    Integrity
•    Open Mindset
•    Innovation
•    Partnerships
•    Collaboration
•    Driving Results
•    Entrepreneurship

Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities. 

We do appreciate all interest; however only those selected for interview will be contacted.