Brand Manager in Toronto

at Spin Master Careers

Date Posted: 4/15/2018

Job Snapshot

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Job Description

Job Title:            Brand Manager

Reporting to:     Brand Director

Location:           Toronto


About Company:

Spin Master (TSX:TOY; is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Meccano®, and 2017 Toys of the Year, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2005, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations with 21 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,500 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan and Australia.


Job Overview:


Are you someone who demonstrates the passion required to champion new product launches, brand building and best in class marketing? Are you a creative out of the box thinker with a solid understanding of the entire marketing process?  Do you have a strong track record of winning the hearts and minds of consumers through omni-channel marketing campaigns? If so, you could be our next Brand Manager!

The Brand Manager will be a brand champion and will inspire cross-functional team members & partners with your passion and excitement. You will leverage your technical marketing skills through on-going execution of product development/commercialization, business/brand planning, retailer marketing, sponsorship & experiential/event marketing activation and business analysis.


  • Lead planning and execution of all brand plans including (but not limited to): licensing, promotions, advertising, digital marketing, media production, packaging, branding, public relations, trade shows, market research, pricing, costing, profitability analysis, and SKU rationalization
  • Partner with Sales and D2C to grow and evolve Ecommerce presence in North America
  • Assist in managing projects related to product development activities including (but not limited to): preparing new product start documents, product costing, turn over transmittals, packaging and product briefs
  • Liaise with internal departments (Engineering, Quality Assurance, Industrial Design, Graphic Design, Sales, Planning and procurement) as well as with outside partners (vendors, licensors, inventors) at all stages of product development
  • Manage day to day relationships with Inbound Licensors, ensuring the company meets all contractual obligations including (but not limited to) product approvals, forecasts reports, royalty payments and audits.
  • Drive the growth of the licensed program, working with channel marketing to identify new opportunities at retail (brick and click) and push through any barriers to place product
  • Collaborate with Licensing team to pitch, evaluate & negotiate deals and contracts/renewals with licensors.
  • Regularly audit and understand the competitive landscape and pop culture trends to generate new product, licensing and digital marketing opportunities

Job Requirements


  • At least 5 years of consumer product brand management experience in a licensed driven industry, preferably working with toy, entertainment, fashion, or other pop culture products
  • Working knowledge of a variety of marketing tactics (TV, Print and consumer/retail promotions)
  • Strong knowledge and proven success managing an online business (Ecommerce) supported with strong Digital Marketing plans
  • University or College degree in Marketing, Commerce, or related field
  • Experience managing multiple projects at once in a fast paced, entrepreneurial environment
  • Intermediate to advanced knowledge of MS Office, coupled with excellent organizational communication skills, and customer service skills
  • Ability to create and effectively deliver pitches and presentations to internal and external partners
  • Experience in reviewing, negotiating and managing licensing contracts and relationships
  • Strong analytical skills
  • Proven ability to do whatever it takes to get the job done while continuously taking initiate and pushing projects forward under tight deadlines
  • Passionate about creative excellence and willing to drive self and others to achieve “magic.”


All Internal applications / referrals, please contact your Talent Acquisition Specialist @ Spin Master.


While applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.


We do appreciate all interest; however only those selected for interview will be contacted.