Brand Manager Russia in Moscow

at Spin Master Careers

Date Posted: 9/9/2019

Job Snapshot

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Job Description

Specific Responsibilities :

  • Manage Spin Master brands to exceed annual corporate goals – e.g. revenue, margin, market share, consumer demand. Lead the development of Russia brand plan to present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support.
  • Develop long term brand equity for your key brands through a hands-on approach to managing your brands’ forecasting, SKU management, retail activity and TV placement (where appropriate). Use all tools available (e.g. POS, brand health checks, mix management) to ensure high stock turns at retail and in our Spin Master warehouse.
  • Work with relevant international offices and GBU’s (Global Business Units) to develop UK brand plans. Maintain high level of engagement with GBU teams. Work with European marketing teams to share ideas, learning and best practice.
  • Develop and manage consumer marketing campaigns (above-the-line) within agreed budgets, including TV/Media planning, Digital, TV/Digital Commercial Production, PR, Influencers.
  • Work closely with relevant marketing agencies to develop marketing plans. Generation Media for TV/Digital, Active Pictures to edit TV commercials
  • Where appropriate, work closely with licensors – such as Universal & Disney and Warner
  • TLP Management. Manage mix/pricing to achieve annual financial objectives. 
  • Forecasting – closely work with Supply/Demand Planners and Sales Team to review and implement regular (minimum monthly) changes as part of Forecasting Reviews.
  • Produce tools necessary to support Sales Team on a regular basis – such as range plans, external TV plans, brand promotional guidelines.

Job Requirements

Required Skill Set:

  • Strong marketing skills – experience of developing and delivering strong marketing plans.
  • Result driven – strive to exceed the goals. 
  • Creative thinking and proactive approach.
  • A team player able to work across departments (e.g. sales, marketing, finance, planning) and with external stakeholders (e.g. retailers, licensors).

Required Qualifications & Experience:

  • Degree Educated with marketing/business qualifications (preferably). Marketing qualifications could include Degree, Diploma in Marketing (DipM) or other recognized marketing qualifications from the UK or overseas.
  • More 3-4 years relevant marketing experience – ideally in the Toy Industry or other kid-related industries (for example toy retail or kid licensing).


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