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Brand Manager, Marshmallow in Queens, NY

at Spin Master Careers

Date Posted: 5/31/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Queens, NY
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    5/31/2019

Job Description

*Brand Manager – Long Island City*

Are you looking to further your career with an industry leading, global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.  

The Role:

The Brand Manager is an experienced and self-motivated Marketing Manager with proven ability and results in creating and delivering a marketing strategy for Swimways’ brands.  This position will work closely with the company’s Product Development department and Sales team to execute new product lines and categories and launch new initiatives.  The Brand Manager is responsible for achieving corporate growth goals each year.

  • Work alongside the Swimways brand management team and VP of Marketing to develop annual marketing plans that deliver upon company growth goals and meet customer needs
  • Analyze sales and industry data and report on financial performance of assigned product lines.  Research and report on industry, consumer and competitive trends to guide long and short term growth plans across all branded categories
  • Work with Product Development to design and develop products in assigned categories
  • Work with Sales to make sure they are informed with all product and brand news, provide presentation materials and assist the team where needed
  • Responsible for the accuracy of all information pertaining to assigned product lines, such as that which appears in catalog, VLPs, online, sales presentations and in SIMON(in conjunction with other departments)
  • Provide all copywriting for packaging obtaining warnings from Product Integrity and instructional copy from Product Development.  Work with the Art Department to provide packaging direction including packaging structure, images and instruction
  • Ensure marketing plans are fully executed, including but not limited to video production, public relations, advertising, digital marketing, website and social media
  • Manage/attend trade fairs as required
  • Handle multiple and competing priorities and assignments
  • Lead teams, including Product Integrity, Art and Product Development
  • Other duties as assigned

 

 

Job Requirements

What we can expect from you:

  • Ability to work under stress and meet deadlines
  • Ability to operate a keyboard if required to perform the essential job functions
  • Ability to read and interpret a document if required to perform the essential job functions
  • Ability to travel if required performing the essential job functions
  • Ability to lift/move/carry approximately 25 pounds if required to perform the essential job functions

Who’s a good fit for this team:

  • Someone who enjoys public speaking, copywriting, data analytics, ability to create and maintain business presentations, and read POS reports
  • An individual with strong proficiency in MS Office software (Excel, Word, Powerpoint)
  • Excellent written and verbal communication skills

You should apply if you have the following:

  • Bachelor’s Degree in Business, Marketing or other related field of study
  • 5+ years of experience in sales and/or marketing role in CPG, toy or sporting goods industry

 

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

 

Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.