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Brand Manager Games in Wooburn Green

at Spin Master Careers

Date Posted: 1/14/2019

Job Snapshot

Job Description

  1. Brand Manager Games UK

    • Manage and develop Spin Master’s Games brands including: Spin Master Games, Cardinal Games, Marbles Games
    • Manage own brands to exceed annual corporate goals – e.g. revenue, margin, market share, consumer demand. Lead the development of a UK plan to present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support.
    • Develop long term brand equity for your key brands through a hands-on approach to managing your brands’ forecasting, sku management, retail activity and TV placement (where appropriate). Use all tools available (e.g. POS, NPD, brand health checks, mix management) to ensure high stock turns at retail and in our Spin Master warehouse.
    • Work with relevant international offices and GBU’s (Global Business Units) to develop UK brand plans. Games GBU’s are currently based in LA and New York. Maintain high level of engagement with GBU teams and in regular GBU calls – be visible and vocal!. Work with European marketing teams to share ideas, learnings and best practice.
    • Develop and manage consumer marketing campaigns (above-the-line) within agreed budgets, including TV/Media planning, Digital, TV/Digital Commercial Production, PR, Influencers.
    • For Games you must be ahead of the competition in utilising new media and experiential tools as part of your overall marketing strategy. Successfully launched games (in the toy industry) in recent years have used digital, influencer, viral, retailer social media and grass roots experiential tactics to establish their games in the early phase of a launch – Spin Master should be a leader in delivering such tailored games marketing campaigns.
    • Work closely with relevant marketing agencies to develop UK marketing plans. Generation Media for TV/Digital, Active Pictures to edit TV commercials, Caroline Fosbury (and Jo Thompson) for PR planning and Jo Thompson for development of local Visual Merchandising requirements.
    • Where appropriate, work closely with licensors – such as Disney, Nickelodeon, etc.
    • TLP (P&L) Management. Manage mix/pricing to achieve annual financial objectives. Specifically manage item pricing to achieve margin goals, mix and marketing spends to deliver required DC % and $ levels.
    • Forecasting – closely work with Supply/Demand Planners and Sales Team to review and implement regular (minimum monthly) changes as part of Forecasting Reviews. On major brands and brands with a wide range of skus, strive to review on a more regular basis to ensure time allocated to monthly forecasting meetings is realistic.
    • Produce tools necessary to support Sales Team on a regular basis – such as range plans, external TV plans, brand promotional guidelines.
    • Toy Fair – a key member of the wider team responsible for managing attendance at UK Toy Fair. Responsible for ensuring that your brands are well represented at Toy Fair. Attend UK Toy Fair and any other international toy fairs, as and when required.
    • Take the opportunity to present and share knowledge with the wider UK team. Typically delivered at company updates, lunch ‘n learn sessions etc.


Job Requirements

Job Requirements

  • Strong marketing skills – experience of developing and delivering strong marketing plans. Marketing plans that stand out against the competition, are best in class internally, plans that deliver on a commercial level.
  • Experience of managing dynamic games brands in the toy industry. Evidence to show that you have the experience and knowledge of how to build a games business, with a games appropriate marketing plan.
  • Result driven – strive to exceed your goals


  • Degree Educated with marketing/business qualifications (preferably). Marketing qualifications could include Degree, Diploma in Marketing (DipM) or other recognised marketing qualifications from the UK or overseas.
  • More than 2 years relevant experience – in the Toy Industry at Brand Manager or Senior Brand Manager level. Ideally with Games experience.


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