Brand Director in Queens, NY

at Spin Master Careers

Date Posted: 6/30/2019

Job Snapshot

  • Employee Type:
  • Location:
    Queens, NY
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


*Brand Director – Long Island City*

Are you looking to further your career with an industry leading, global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.  

The Role:

 In this role, the Director of Brand Marketing is responsible for overseeing all aspects of marketing related functions. Reporting into the VP Marketing, in the Toronto office your responsibilities will include:


  • Create and manage all aspects of the marketing plan for the assigned brands, including brand and product marketing strategy, product positioning, packaging strategy, creative strategy briefs, market research and consumer insights, advertising, in-store displays, public relations, licensing, web/internet, and targeted consumer/trade outreach and promotions.
  • Manage and work with brand team and cross functional teams on product development  - from concept feasibility and selection, consumer research, production, and  marketplace success.
  • Manage the financial aspects of a portfolio of the brand, including costing and pricing, P&L, budgeting, SKU rationalization and profitability analysis.
  • Identify desirable new business opportunities and market expansion potential by conducting sales and marketing competitive analysis of current and potential business.  Analysis to include licensing opportunities, channels of distribution and sales targets, pricing for each class of trade, industry standard margin requirements, market definition, promotional spending requirements and consumer benefits/needs.
  • Participate in sales presentations for large retailers and provide sales tools supporting successful sell in of one or more brands.
  • Assist in management of trade shows, conducting analysis of effectiveness, prioritization of exhibiting and attendance, product selections and booth design directions.


Job Requirements

Required experience includes:


  • 10+ years of consumer product brand management experience in a new product-oriented industry, preferably in children’s toys
  • University degree in Marketing or related field, MBA a plus
  • Strong ability to partner with Design, Packaging, Media and other departments
  • Demonstrated abilities to work in a matrix environment with the ability to forge strong relationships within a company
  • Solid understanding of product development and the related functions for diverse product lines
  • Required competencies include intelligence, analysis, decision making ability, conceptual ability, creative ability, performance management, conflict management, excellence, stress management, and tenacity


What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship


Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.





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