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Give. Smile. Inspire.

All children have the right to play.

All children have a right to feel fun, to be inspired, and to experience the benefits of play.
million raised
450,000+ toys gifted
to children across the world.
volunteering hours
50K volunteer hours hours across the globe for Caring and Sharing.
25+ partnerships within the children’s entertainment industry, third-party logistics providers, and various levels of government.
16 Past Missions across the globe inspiring children all over the world through play.
Since 2010, Spin Master has partnered with the Children’s Breakfast Clubs in our company’s home city, Toronto, for the annual Caring and Sharing holiday event hosting more than 1,000 children each year. The concept of Caring and Sharing is quite simple: children in attendance choose two toys – one for themselves and one for a friend – in addition to being treated to fun activities, toy and game play areas, and a holiday luncheon. In 2019, Spin Master expanded the Caring and Sharing program to 11 office locations providing toys to thousands of children globally.

Delivering inspiration, imagination, and joy to children around the world.

The Toy Movement is a Spin Master led initiative with a mission to create a movement that delivers inspiration, imagination, and joy to children around the world, regardless of circumstances. By working together with committed partners within the children’s entertainment industry, third-party logistics providers, and various levels of government, The Toy Movement has wrapped and delivered over 350,000 toys to children worldwide. We want to share the message that these children are not alone, that they are not forgotten, and that they deserve to play, learn, and grow - as all children should.
helping designs
Lebanon In June 2019, The Toy Movement in collaboration with toy retailer in Lebanon & MEA: JouéClub, Early Learning Centre & Toys4Less offered 3000 gifts to 3000 kids from seven different NGOs in Lebanon: Malaak, Bonheur Du Ciel, Foi et Lumiere, Libami, Al Younbouh, Kids Alive & Mabarrat.
patent pending
Baffin Island In April 2019, The Toy Movement visited Pond Inlet, Nunavut which is north of the Arctic Circle on the most northern tip of Baffin Island. Partnering with Mimico Canadiens Hockey Association, Mittimatalik Minor Hockey Association, Hamlet of Pond Inlet, MGA international Logistics, and First Air we were able to distribute over 350 toys.
phenom computer
Kenya In February 2019, the Toy Movement in partnership with Save the Children visited the Dadaab refugee camp in rural Kenya. This trip included executive leaders and employees from both Spin Master and Save the Children, and together delivered over 50,000 toys and GUND teddy bears to children living in the camp and host communities.