Email Marketing Specialist in Toronto

at Spin Master Careers

Date Posted: 9/10/2019

Job Snapshot

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Job Description

Email Marketing Specialist - Toronto

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

  • The Email marketing specialist will be responsible for managing all email marketing campaigns for B2C and B2B business as well as performing keyword analysis and research to improve email performance
  • This role resides within the Digital department and involves collaborating with the brand, web development team, social media teams for maximized success
  • 2-3 years’ experience in Email marketing driving growth
  • Must have an entrepreneurial spirit to develop a strong rapport with various internal and external stake-holders and brand teams to achieve organizational success

What we can expect from you:


  • Establish email marketing strategies and ensure timely execution of email marketing initiatives (B2C and B2B)
  • Set cadence of delivery times, build out audience segmentations, manage promotional calendar and communication for all email campaigns
  • Work with in-house creative teams to coordinate production of email design, subject lines and copy
  • Coordinate approvals with brand and sales teams and implement any necessary edits
  • Monitor and report on email analytics through tracking codes and A/B testing. Provide actionable insights and recommendations for future improvements
  • Develop strategies to improve open rates and click through rates for both campaigns and behavioral emails.
  • Manage the CRM lists for multiple brands while collaborating with web teams to build segments and understand customer behavior/customer lifecycle
  • Research and benchmark against market/competitors in order to develop competitive edge and provide recommendations based on strategic insights and learnings
  • Act as the business liaison with the Email Service Provider, understanding their technology offering and be able to fully leverage and utilize the platform
  • Collaborate closely with web team and IT to ensure new site builds, pages, and projects are built in-line with SEO best-practices.

Job Requirements

Who’s a good fit for this team:

  • Highly organized and able to handle multiple projects/deadlines in a fast-paced environment
  • Excellent interpersonal skills and ability to work effectively with people at all levels within a team environment
  • Experiencing driving growth/increase POS through email marketing initiatives
  • Intermediate knowledge of HTML, CSS, SEO and Google Analytics (Including Google Tag Manager)
  • 2+ years' experience in an email marketing role - experience with large volume/enterprise-level email campaign development and deployment is a definite asset
  • Familiarity with Analytics tools (Adobe Analytics/Omniture, Google Analytics, etc.)
  • Expert in various Email Marketing tools (Klaviyo, Mailchimp, Constant Contact, Drip, SendInBlue etc.)
  • Familiarity with SEO and local search tools an asset(Conductor Searchlight, Google Search Console, SEOMOZ, SEMrush, Yext, SweetIQ, Google My Business, etc.)

You should apply if you have the following:

  • Bachelor’s Degree with a background in Sales and/or Marketing
  • Certification in Google Analytics and Google AdWords
  • Previous agency experience in Search, Email Marketing & SEO is an asset
  • Advanced knowledge of Microsoft Excel (pivot tables, dashboards, database etc.)

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

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We do appreciate all interest; however only those selected for interview will be contacted.