Brand Manager, International in Toronto

at Spin Master Careers

Date Posted: 3/13/2018

Job Snapshot

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Job Description

Job Title:              Brand Manager, International

Reporting to:       Senior Director, International

Location:              Toronto


About Spin Master


Spin Master (TSX:TOY; is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. We are best known for award-winning brands including Zoomer®, Bakugan®, Meccano®, and 2017 Toys of the Year Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, we have received 83 TIA Toy of The Year (TOTY) nominations with 25 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of our competitors. To date, we have produced six television series, including 2007 success Bakugan Battle Brawlers and our current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,500 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia. Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Creating innovative fun stuff
  • Ideas: no matter where they come from
  • Integrity always, no foolin’
  • Partnerships: being successful together
  • Entrepreneurial spirit
  • People having fun working and growing together
  • Driving results


Job Overview: 

A Brand/Marketing Manager, International at Spin Master is someone who can develop, execute and flawlessly communicate effective brand strategies for Toronto's top brands across all markets outside of the US and Canada. The candidate will be key contributor to the International Marketing Team.


Job Responsibilities:  

  • Work close with the GBUs (Global Business Units), COEs (Center of excellence) and local offices to support and help with  all marketing activities outside the US and Canada for all SM Brands including (but not limited to) licensing, promotions, advertising, media production, packaging, branding, public relations, trade shows, market research, pricing, costing, profitability analysis, and SKU rationalization
  • Request, evaluate and give feedback to INTL Marketing plans to ensure the success and growth of the Spin Master Brands Globally
  • Understand the International needs and market specific requirements to ensure any special needs are incorporated into the global product development process including product and packaging customizations
  • Develop and implement international only initiatives and opportunities for incremental revenue
  • Product Manager the Brands under her/him portfolio, managing projects related to International only SKUs, development activities including (but not limited to) preparing new product start documents, product costing and turn over documents, packaging and product briefs.
  • Liaise with internal departments (Translation Services, Engineering, Quality Assurance, Industrial Design, Graphic Design, Sales, Planning) both nationally and internationally at all stages of product development to ensure the smooth running of all projects under your care

Job Requirements



  • 3+ years of consumer product marketing or brand management experience in a new product-oriented industry, preferably working with toy, entertainment, or other pop culture products
  • Experience working with international brands and retail distribution channels coupled
  • University or College degree in Business, Marketing or related fields proffered
  • Direct experience with the full product development cycle and production with a track record of thriving in a growth oriented and changing environment
  • Direct experience dealing with overseas development and manufacturing facilities
  • Experience managing multiple projects at once in a fast paced, entrepreneurial environment
  • Intermediate to advanced knowledge of MS Office, coupled with excellent organizational communication skills, and customer service skills
  • Proven ability to do whatever it takes to get the job done while continuously taking initiate and pushing projects forward under tight deadlines
  • Passionate about creative excellence and willing to drive self and others to achieve “magic.”
  • Ability to speak a second language an asset


All Internal applications / referrals, please contact your Talent Acquisition Specialist @ Spin Master.


While applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.


We do appreciate all interest; however only those selected for interview will be contacted.